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"Web advertising: gender differences in beliefs, attitudes and behavior."

Lori D. Wolin, Pradeep K. Korgaonkar (2003)

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DOI: 10.1108/10662240310501658

access: closed

type: Journal Article

metadata version: 2020-10-29

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Lori D. Wolin, Pradeep K. Korgaonkar:
Web advertising: gender differences in beliefs, attitudes and behavior. Internet Res. 13(5): 375-385 (2003)

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