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"Social media marketing system: conceptualization, scale development and ..."

Concepción Varela-Neira, Yogesh K. Dwivedi, Zaira Camoiras-Rodriguez (2023)

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DOI: 10.1108/INTR-06-2021-0393

access: closed

type: Journal Article

metadata version: 2023-08-18

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Concepción Varela-Neira, Yogesh K. Dwivedi, Zaira Camoiras-Rodriguez:
Social media marketing system: conceptualization, scale development and validation. Internet Res. 33(4): 1302-1330 (2023)

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