"What's love got to do with it? Place brand love and viral videos."

Carola Strandberg, Maria Ek Styvén (2020)

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DOI: 10.1108/INTR-07-2018-0311

access: closed

type: Journal Article

metadata version: 2020-06-16

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  - journals/intr/StrandbergS20
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  - https://dblp.org/rec/journals/intr/StrandbergS20
Carola Strandberg, Maria Ek Styvén:
What's love got to do with it? Place brand love and viral videos. Internet Res. 30(1): 23-43 (2020)

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