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"Parasocial relationships with micro-influencers: do sponsorship disclosure ..."
Jie Sheng, Yi Hui Lee, Hao Lan (2024)
- Jie Sheng, Yi Hui Lee, Hao Lan:
Parasocial relationships with micro-influencers: do sponsorship disclosure and electronic word-of-mouth disrupt? Internet Res. 34(3): 849-867 (2024)
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