"Optimizing live streaming engagement through store atmospheric cues: ..."

Jing (Daisy) Lyu, Yan Danni Liang, Durga Vellore Nagarajan (2025)

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DOI: 10.1108/INTR-01-2024-0073

access: closed

type: Journal Article

metadata version: 2025-04-07

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Jing (Daisy) Lyu, Yan Danni Liang, Durga Vellore Nagarajan:
Optimizing live streaming engagement through store atmospheric cues: exploring prosocial behavior and social comparison - insights from streamers and viewers. Internet Res. 35(2): 882-911 (2025)

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