"Creating identification with brand communities on Twitter: The balance ..."

Manuela López, Maria Sicilia, Alberto Alejandro Moyeda-Carabaza (2017)

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DOI: 10.1108/INTR-12-2013-0258

access: closed

type: Journal Article

metadata version: 2021-10-14

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Manuela López, Maria Sicilia, Alberto Alejandro Moyeda-Carabaza:
Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness. Internet Res. 27(1): 21-51 (2017)

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