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"Is a most helpful eWOM review really helpful? The impact of conflicting ..."
Inés López-López, José Francisco Parra (2016)
- Inés López-López, José Francisco Parra:
Is a most helpful eWOM review really helpful? The impact of conflicting aggregate valence and consumer's goals on product attitude. Internet Res. 26(4): 827-844 (2016)
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