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"The Different Effects of Online Consumer Reviews on Consumers' Purchase ..."

Jumin Lee, Do-Hyung Park, Ingoo Han (2011)

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DOI: 10.1108/10662241111123766

access: closed

type: Journal Article

metadata version: 2020-03-04

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Jumin Lee, Do-Hyung Park, Ingoo Han:
The Different Effects of Online Consumer Reviews on Consumers' Purchase Intentions Depending on Trust in Online Shopping Mall: An Advertising Perspective. Internet Res. 21(2): 187-206 (2011)

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