"Endorsement and visual complexity in food advertising on Instagram."

Sony Kusumasondjaja, Fandy Tjiptono (2019)

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DOI: 10.1108/INTR-11-2017-0459

access: closed

type: Journal Article

metadata version: 2025-01-19

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Sony Kusumasondjaja, Fandy Tjiptono:
Endorsement and visual complexity in food advertising on Instagram. Internet Res. 29(4): 659-687 (2019)

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