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"Effects of cue congruence and perceived cue authenticity in online group ..."

Karen C. Kao, Sally Rao Hill, Indrit Troshani (2020)

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DOI: 10.1108/INTR-11-2018-0477

access: closed

type: Journal Article

metadata version: 2022-10-02

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Karen C. Kao, Sally Rao Hill, Indrit Troshani:
Effects of cue congruence and perceived cue authenticity in online group buying. Internet Res. 30(3): 945-970 (2020)

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