"My online self identifies with you, but my offline self skips you: the ..."

Yongwoog Andrew Jeon (2025)

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DOI: 10.1108/INTR-08-2022-0635

access: closed

type: Journal Article

metadata version: 2025-01-29

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Yongwoog Andrew Jeon:
My online self identifies with you, but my offline self skips you: the duality of online and offline personalities in identification with the endorser. Internet Res. 35(1): 211-236 (2025)

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