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"Consumer devotion to a different height: How consumers are defending the ..."

Mahmud Hassan, Luis V. Casaló Ariño (2016)

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DOI: 10.1108/INTR-03-2015-0090

access: closed

type: Journal Article

metadata version: 2021-10-14

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Mahmud Hassan, Luis V. Casaló Ariño:
Consumer devotion to a different height: How consumers are defending the brand within Facebook brand communities. Internet Res. 26(4): 963-981 (2016)

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