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"Effect of appeal orientation in sponsored ad forwarding on a microblog ..."

Chenyan Gu, Yunjie Calvin Xu, Minghui Yao (2020)

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DOI: 10.1108/INTR-06-2019-0251

access: closed

type: Journal Article

metadata version: 2021-12-25

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Chenyan Gu, Yunjie Calvin Xu, Minghui Yao:
Effect of appeal orientation in sponsored ad forwarding on a microblog platform. Internet Res. 30(6): 1835-1856 (2020)

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