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"The impacts of ad skip option and ad time display on viewer response to ..."

Dongwon Choi, Jooyoung Kim (2022)

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DOI: 10.1108/INTR-09-2020-0514

access: closed

type: Journal Article

metadata version: 2022-06-13

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Dongwon Choi, Jooyoung Kim:
The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance. Internet Res. 32(3): 790-813 (2022)

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