Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Narrative online advertising: identification and its effects on attitude ..."

Russell K. H. Ching et al. (2013)

> Home

Details and statistics

DOI: 10.1108/INTR-04-2012-0077

access: closed

type: Journal Article

metadata version: 2020-03-04

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/intr/ChingTCC13
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/intr/ChingTCC13
Russell K. H. Ching, Pingsheng Tong, Jashen Chen, Hung-Yen Chen:
Narrative online advertising: identification and its effects on attitude toward a product. Internet Res. 23(4): 414-438 (2013)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.