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"The impact of electronic word-of-mouth: The adoption of online opinions in ..."

Christy M. K. Cheung, Matthew K. O. Lee, Neil Rabjohn (2008)

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DOI: 10.1108/10662240810883290

access: closed

type: Journal Article

metadata version: 2020-03-04

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Christy M. K. Cheung, Matthew K. O. Lee, Neil Rabjohn:
The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Res. 18(3): 229-247 (2008)

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