"Modeling E-Coupon Proneness as a Mediator in the Extended TPB Model to ..."

Mei-Fang Chen, Ting-Yi Lu (2011)

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DOI: 10.1108/10662241111176344

access: closed

type: Journal Article

metadata version: 2020-03-04

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Mei-Fang Chen, Ting-Yi Lu:
Modeling E-Coupon Proneness as a Mediator in the Extended TPB Model to Predict Consumers' Usage Intentions. Internet Res. 21(5): 508-526 (2011)

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