"Effect of marketing messages and consumer engagement on economic ..."

Jia Chen et al. (2020)

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DOI: 10.1108/INTR-07-2019-0296

access: closed

type: Journal Article

metadata version: 2023-03-21

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Jia Chen, Gang Kou, Yi Peng, Xiangrui Chao, Feng Xiao, Fawaz E. Alsaadi:
Effect of marketing messages and consumer engagement on economic performance: evidence from Weibo. Internet Res. 30(5): 1565-1581 (2020)

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