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"The effects of anchoring on backers' pledge in reward-based crowdfunding: ..."

Ying-Feng Kuo, Cheng-Han Lin, Jian-Ren Hou (2021)

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DOI: 10.1108/INTR-05-2020-0260

access: closed

type: Journal Article

metadata version: 2021-04-29

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Ying-Feng Kuo, Cheng-Han Lin, Jian-Ren Hou:
The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market. Internet Res. 31(2): 635-653 (2021)

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