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"Marketing Optimization in Retail Banking."

Ramasubramanian Sundararajan et al. (2011)

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DOI: 10.1287/INTE.1110.0597

access: closed

type: Journal Article

metadata version: 2017-05-27

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  - journals/interfaces/SundararajanBSDBMZB11
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  - https://dblp.org/rec/journals/interfaces/SundararajanBSDBMZB11
Ramasubramanian Sundararajan, Tarun Bhaskar, Abhinanda Sarkar, Sridhar Dasaratha, Debasis Bal, Jayanth K. Marasanapalle, Beata Zmudzka, Karolina Bak:
Marketing Optimization in Retail Banking. Interfaces 41(5): 485-505 (2011)

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