"DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch."

Frank M. Bass et al. (2001)

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DOI: 10.1287/INTE.31.3S.82.9677

access: closed

type: Journal Article

metadata version: 2017-05-27

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Frank M. Bass, Kent Gordon, Teresa L. Ferguson, Mary Lou Githens:
DIRECTV: Forecasting Diffusion of a New Technology Prior to Product Launch. Interfaces 31(3-Supplement): S82-S93 (2001)

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