"Direct Marketing Performance Modeling Using Genetic Algorithms."

Siddhartha Bhattacharyya (1999)

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DOI: 10.1287/IJOC.11.3.248

access: closed

type: Journal Article

metadata version: 2020-03-15

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Siddhartha Bhattacharyya:
Direct Marketing Performance Modeling Using Genetic Algorithms. INFORMS J. Comput. 11(3): 248-257 (1999)

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