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"The Mitigators of Ad Irritation and Avoidance of YouTube Skippable ..."

Hota Chia-Sheng Lin, Neil Chueh-An Lee, Yi-Chieh Lu (2021)

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DOI: 10.3390/INFO12090373

access: open

type: Journal Article

metadata version: 2022-03-16

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Hota Chia-Sheng Lin, Neil Chueh-An Lee, Yi-Chieh Lu:
The Mitigators of Ad Irritation and Avoidance of YouTube Skippable In-Stream Ads: An Empirical Study in Taiwan. Inf. 12(9): 373 (2021)

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