"Omni-channel strategy for an online retailer: considering experience ..."

Jinrong Liu, Qi Xu, Guoqing Zhang (2021)

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DOI: 10.1080/03155986.2020.1811613

access: closed

type: Journal Article

metadata version: 2022-05-05

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Jinrong Liu, Qi Xu, Guoqing Zhang:
Omni-channel strategy for an online retailer: considering experience service and shopping costs. INFOR Inf. Syst. Oper. Res. 59(2): 232-256 (2021)

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