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"Media channels and consumer purchasing decisions."

JongRoul Woo et al. (2015)

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DOI: 10.1108/IMDS-02-2015-0036

access: closed

type: Journal Article

metadata version: 2022-10-02

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JongRoul Woo, Joongha Ahn, Jongsu Lee, Yoonmo Koo:
Media channels and consumer purchasing decisions. Ind. Manag. Data Syst. 115(8): 1510-1528 (2015)

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