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"Ads in gaming apps: experiential value of gamers."

Naser Valaei et al. (2022)

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DOI: 10.1108/IMDS-11-2020-0660

access: closed

type: Journal Article

metadata version: 2022-01-21

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  - https://dblp.org/rec/journals/imds/ValaeiBKL22
Naser Valaei, Grégory Bressolles, Hina Khan, Yee Min Low:
Ads in gaming apps: experiential value of gamers. Ind. Manag. Data Syst. 122(1): 78-106 (2022)

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