"How should B2B firms create image content for high social media ..."

Shikha Singh et al. (2023)

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DOI: 10.1108/IMDS-08-2022-0470

access: closed

type: Journal Article

metadata version: 2023-11-12

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Shikha Singh, Mohina Gandhi, Arpan Kumar Kar, Vinay Anand Tikkiwal:
How should B2B firms create image content for high social media engagement? A multimodal analysis. Ind. Manag. Data Syst. 123(7): 1961-1981 (2023)

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