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"Enhancing the consumer-perceived benefits of a mass-customized product ..."

Enrico Sandrin et al. (2017)

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DOI: 10.1108/IMDS-05-2016-0185

access: closed

type: Journal Article

metadata version: 2020-04-25

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  - https://dblp.org/rec/journals/imds/SandrinTGF17
Enrico Sandrin, Alessio Trentin, Chiara Grosso, Cipriano Forza:
Enhancing the consumer-perceived benefits of a mass-customized product through its online sales configurator: An empirical examination. Ind. Manag. Data Syst. 117(6): 1295-1315 (2017)

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