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"Enhancing the consumer-perceived benefits of a mass-customized product ..."
Enrico Sandrin et al. (2017)
- Enrico Sandrin, Alessio Trentin
, Chiara Grosso, Cipriano Forza
:
Enhancing the consumer-perceived benefits of a mass-customized product through its online sales configurator: An empirical examination. Ind. Manag. Data Syst. 117(6): 1295-1315 (2017)
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