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"Leveraging social network sites for new product launch."

Deborah Lynn Roberts, Marina Candi, Mathew Hughes (2017)

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DOI: 10.1108/IMDS-11-2016-0472

access: closed

type: Journal Article

metadata version: 2020-04-25

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Deborah Lynn Roberts, Marina Candi, Mathew Hughes:
Leveraging social network sites for new product launch. Ind. Manag. Data Syst. 117(10): 2400-2416 (2017)

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