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"How store flyers design affect perceived variety of retailers' assortment."

Maciel Prediger, Ruben Huertas-Garcia, Juan Carlos Gázquez-Abad (2019)

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DOI: 10.1108/IMDS-04-2018-0149

access: closed

type: Journal Article

metadata version: 2020-04-25

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Maciel Prediger, Ruben Huertas-Garcia, Juan Carlos Gázquez-Abad:
How store flyers design affect perceived variety of retailers' assortment. Ind. Manag. Data Syst. 119(2): 382-396 (2019)

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