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"Brand relationship, consumption values and branded app adoption."

Kuo-Fang Peng, Yan Chen, Kuang-Wei Wen (2014)

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DOI: 10.1108/IMDS-05-2014-0132

access: closed

type: Journal Article

metadata version: 2022-12-07

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Kuo-Fang Peng, Yan Chen, Kuang-Wei Wen:
Brand relationship, consumption values and branded app adoption. Ind. Manag. Data Syst. 114(8): 1131-1143 (2014)

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