"Customer pre-adoption choice behavior for M-PESA mobile financial ..."

Newman O. Omigie et al. (2017)

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DOI: 10.1108/IMDS-06-2016-0228

access: closed

type: Journal Article

metadata version: 2020-10-26

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Newman O. Omigie, Hangjung Zo, Jae Jeung Rho, Andrew P. Ciganek:
Customer pre-adoption choice behavior for M-PESA mobile financial services: Extending the theory of consumption values. Ind. Manag. Data Syst. 117(5): 910-926 (2017)

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