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"An exploration of marketing tactics for turbulent environments."

Roger B. Mason, Gavin Staude (2009)

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DOI: 10.1108/02635570910930082

access: closed

type: Journal Article

metadata version: 2020-04-25

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Roger B. Mason, Gavin Staude:
An exploration of marketing tactics for turbulent environments. Ind. Manag. Data Syst. 109(2): 173-190 (2009)

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