"Exploring the effects of quality signals on search advertising ..."

Xinjian Li et al. (2024)

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DOI: 10.1108/IMDS-07-2023-0515

access: closed

type: Journal Article

metadata version: 2024-08-22

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Xinjian Li, Yu Zhang, Juan Wang, Xiaoling Li:
Exploring the effects of quality signals on search advertising performance: the moderating role of keyword attributes. Ind. Manag. Data Syst. 124(7): 2414-2439 (2024)

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