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"Comparative innovative business strategies of major players in cosmetic ..."
Sameer Kumar, Cindy Massie, Michelle D. Dumonceaux (2006)
- Sameer Kumar, Cindy Massie, Michelle D. Dumonceaux:
Comparative innovative business strategies of major players in cosmetic industry. Ind. Manag. Data Syst. 106(3): 285-306 (2006)
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