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"How a sustainable message affects brand attributes."

Ruben Huertas-Garcia, Carolina Consolación, Marta Mas Machuca (2016)

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DOI: 10.1108/IMDS-06-2015-0237

access: closed

type: Journal Article

metadata version: 2020-04-25

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  - https://dblp.org/rec/journals/imds/Huertas-GarciaC16
Ruben Huertas-Garcia, Carolina Consolación, Marta Mas Machuca:
How a sustainable message affects brand attributes. Ind. Manag. Data Syst. 116(3): 466-482 (2016)

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