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"Factors affecting the success of business-to-business international ..."
Riyad Eid, Myfanwy Trueman (2004)
- Riyad Eid, Myfanwy Trueman:
Factors affecting the success of business-to-business international Internet marketing (B-to-B IIM): an empirical study of UK companies. Ind. Manag. Data Syst. 104(1): 16-30 (2004)
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