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"Customer value assessment of pharmaceutical marketing in Taiwan."

Yi-Fei Chuang, Shui-Hui Chia, Jehn Yih Wong (2013)

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DOI: 10.1108/IMDS-01-2013-0045

access: closed

type: Journal Article

metadata version: 2020-04-25

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  - https://dblp.org/rec/journals/imds/ChuangCW13
Yi-Fei Chuang, Shui-Hui Chia, Jehn Yih Wong:
Customer value assessment of pharmaceutical marketing in Taiwan. Ind. Manag. Data Syst. 113(9): 1315-1333 (2013)

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