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"Effects of intrinsic and extrinsic cues on customer behavior in live ..."

Yuangao Chen et al. (2023)

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DOI: 10.1108/IMDS-10-2022-0606

access: closed

type: Journal Article

metadata version: 2023-09-24

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Yuangao Chen, Xinjia Tong, Shuiqing Yang, Shasha Zhou:
Effects of intrinsic and extrinsic cues on customer behavior in live streaming: evidence from an eye-tracking experiment. Ind. Manag. Data Syst. 123(9): 2397-2422 (2023)

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