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"The effect of online shopping festival promotion strategies on consumer ..."

Chuanhong Chen, Xueyan Li (2020)

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DOI: 10.1108/IMDS-11-2019-0628

access: closed

type: Journal Article

metadata version: 2021-10-14

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Chuanhong Chen, Xueyan Li:
The effect of online shopping festival promotion strategies on consumer participation intention. Ind. Manag. Data Syst. 120(12): 2375-2395 (2020)

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