![](https://dblp.uni-trier.de/img/logo.ua.320x120.png)
![](https://dblp.uni-trier.de/img/dropdown.dark.16x16.png)
![](https://dblp.uni-trier.de/img/peace.dark.16x16.png)
Остановите войну!
for scientists:
![search dblp search dblp](https://dblp.uni-trier.de/img/search.dark.16x16.png)
![search dblp](https://dblp.uni-trier.de/img/search.dark.16x16.png)
default search action
"PLS-SEM in business promotion strategies. A multigroup analysis of mobile ..."
Rocío Carranza et al. (2020)
- Rocío Carranza
, Estrella Díaz
, David Martín-Consuegra
, Pilar Fernández-Ferrín
:
PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM. Ind. Manag. Data Syst. 120(12): 2349-2374 (2020)
![](https://dblp.uni-trier.de/img/cog.dark.24x24.png)
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.