"Social Media Brand Communities and Brand Loyalty: An Integrated AHP Approach."

Kishalay Adhikari, Rajeev Kumar Panda (2017)

Details and statistics

DOI: 10.4018/IJVCSN.2017040104

access: closed

type: Journal Article

metadata version: 2020-06-08

a service of  Schloss Dagstuhl - Leibniz Center for Informatics