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"Steps towards a consumer-driven innovation machine for 'ordinary' product ..."

Alex Gofman, Howard Moskowitz (2009)

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DOI: 10.1504/IJTM.2009.022658

access: closed

type: Journal Article

metadata version: 2020-05-22

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Alex Gofman, Howard Moskowitz:
Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages. Int. J. Technol. Manag. 45(3/4): 349-363 (2009)

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