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"Differential Effects of Marketing Messages in Online Advertising for an ..."

Michael L. Harris et al. (2017)

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DOI: 10.4018/IJTEM.2017010102

access: closed

type: Journal Article

metadata version: 2020-08-07

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Michael L. Harris, Carolyn Findley Musgrove, Kathryn W. Ernstberger, K. Christopher Cox, Pilsik Choi:
Differential Effects of Marketing Messages in Online Advertising for an MBA Program. Int. J. Technol. Educ. Mark. 7(1): 15-25 (2017)

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