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"Enhancing Consumers' Stickiness to Online Brand Communities as an ..."

Mei-Hui Chen, Kune-Muh Tsai, Yi-An Ke (2019)

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DOI: 10.4018/IJSWIS.2019070102

access: closed

type: Journal Article

metadata version: 2019-07-19

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Mei-Hui Chen, Kune-Muh Tsai, Yi-An Ke:
Enhancing Consumers' Stickiness to Online Brand Communities as an Innovative Relationship Marketing Strategy. Int. J. Semantic Web Inf. Syst. 15(3): 16-34 (2019)

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