"Measuring the effect of brand equity on the consumers' purchase intention."

Veenu Sharma, Richa Singh, G. N. Patel (2015)

> Home

Details and statistics

DOI: 10.1504/IJSTM.2015.071106

access: closed

type: Journal Article

metadata version: 2020-07-30

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijstm/SharmaSP15
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijstm/SharmaSP15
Veenu Sharma, Richa Singh, G. N. Patel:
Measuring the effect of brand equity on the consumers' purchase intention. Int. J. Serv. Technol. Manag. 21(1/2/3): 98-110 (2015)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.