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"Is time-constrained promotion actually effective? The moderating role of ..."

Jingbo Shao, Fei-Si Yao, Min Xie (2023)

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DOI: 10.1504/IJSTM.2023.131712

access: closed

type: Journal Article

metadata version: 2023-08-04

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Jingbo Shao, Fei-Si Yao, Min Xie:
Is time-constrained promotion actually effective? The moderating role of price discounts and previous online consumption experience. Int. J. Serv. Technol. Manag. 28(3/4): 159-184 (2023)

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