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"A clash of personality? The relationship among consumer personality, brand ..."
Shu-Hsien Liao, Yu-Chun Chung, Keng-Yi Lin (2015)
- Shu-Hsien Liao
, Yu-Chun Chung, Keng-Yi Lin:
A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: generation as the moderator. Int. J. Serv. Technol. Manag. 21(1/2/3): 111-126 (2015)
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