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"Measuring brand performance in the cruise industry: brand experiences and ..."
Nadine Hennigs et al. (2017)
- Nadine Hennigs, Steffen Schmidt, Klaus-Peter Wiedmann, Evmorfia Karampournioti, Franziska Labenz:
Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation. Int. J. Serv. Technol. Manag. 23(3): 189-203 (2017)
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