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"Social Media Effects in Virtual Brand Communities: The Case of Facebook ..."

Eric Wing Kuen See-To, Pablo Alejandre Del Rio, Kevin K. W. Ho (2016)

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DOI: 10.4018/IJSSOE.2016040104

access: closed

type: Journal Article

metadata version: 2022-01-13

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Eric Wing Kuen See-To, Pablo Alejandre Del Rio, Kevin K. W. Ho:
Social Media Effects in Virtual Brand Communities: The Case of Facebook and Twitter. Int. J. Syst. Serv. Oriented Eng. 6(2): 66-88 (2016)

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